What is SEO and why is it so important?
SEO is an abbreviation for search engine optimization. It describes the process of redesigning your website in a way that it will appear higher in search engine rankings. Once a website has been optimized, it can bring much greater success to the site and the business.
You can't assume that a beautiful eye catching website will be automatically picked up by a SE (search engine). Your website can be pumped full of attractive graphics whether it be video content, photo content or audio files. However, they are useless as the world's most important web 'spiders' will probably just see straight past it all!
Benefits of SEO:
SEO provides numerous benefits:
Your website will be easily found by users – there is no point in having a website if nobody can find it.
A website that's optimised for SE's is also optimised for users too. Some of the most basic aspects of SE optimisation include:
Finding words and phrases (keywords) that Internet users are looking for when they type something into Google. Target the wrong keywords and your efforts will be in vain.
Placing these important words and phrases in prominent places on each page, for example page title, headings, and links.
Writing good efficient HTML code that SE's such as Google, can easily search through.
Providing good content that other websites will then want to link to.
This article was submitted by Dom Bracher, a copywriter for Somerset SEO Experts Blaze Concepts
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