You may have already heard that site speed is now a factor in your website's search engine rankings – especially for Google. In this article, I'm going to attempt to identify the who, what, when, where, why, and how to improve for your website. Wish me luck!
1. Why, Google, WHY?!
First of all, Google is on a kick to make the internet faster – which I think is great! With ISPs providing faster download and upload speeds, computers becoming faster and more powerful, and searchers becoming more impatient – who really wants to have a website that is slow and bulky? No one.