Virtual-Environments

Although extremely hard to pronounce, canonicalization is a hot topic right now. Google's latest and greatest idea, canonicalization is the process of consolidating all duplicate URLs to one original canonical version. If there are a lot of URLs that lead to pretty much the same page, you're going to make the search engines work extra hard and spend a lot more time crawling all the different URLs. Often times, this means that they'll miss the important pages of your website because your crawl time is limited or too slow.

Here are some times when canonicalization is an issue:  Read more...

Could you imagine what it would be like if you could make Google bow to your every whim and desire? What if you could be at the top of the search engines for every search term that you wanted to be on top for – without spending a dime on PPC? You could rule the business and informational world! Alas, we all bow down to Mother Google and Queen Yahoo!, but there are some ways that we can direct the search giants (including Bing) in how they view your website and what functions to perform while visiting. This article will discuss the fine points of your robots.txt file, your robots meta tag, and even the new nofollow HTML attribute.  Read more...

Google, Yahoo!, and Bing all have heavy duty ways to crawl each and every website on the internet. This is a huge job and it takes up tons of resources – which is why they don't ever want to make sure that they don't "over" crawl any one website. They simply don't want to over burden their already resource intensive crawls. For that reason, most search engines only spend a limited amount of time crawling any one website. Here are some factors that can influence your crawl allocation:  Read more...

What is SEO and why is it so important?

SEO is an abbreviation for search engine optimization. It describes the process of redesigning your website in a way that it will appear higher in search engine rankings. Once a website has been optimized, it can bring much greater success to the site and the business.

You can't assume that a beautiful eye catching website will be automatically picked up by a SE (search engine). Your website can be pumped full of attractive graphics whether it be video content, photo content or audio files. However, they are useless as the world's most important web 'spiders' will probably just see straight past it all!  Read more...

To achieve any goal, you first need to know everything there is to know about your goal and its influencing environment. That way you can formulate a plan of attack that will work, and avoid time-wasting activities that will not. This applies to everything: running a business, waging a war, winning a race, and of course, marketing your web site. Information is power.  Read more...