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Web site promotion in Canada is different from website promotion in the US. Not only do you have to have a website optimized for the main keywords worldwide, but you also have to be able to show up when a searcher looks for "Canadian Sites Only" on the search engine or directory.
Many Canadian websites do not show up as being in Canada! Just putting your address on your site is not enough. The website optimization process must take into account how a search engine decides where your website is and what it is about automatically.
Yahoo! manages to utilize its huge network of websites and portals to provide Yahoo! Search Marketing services which provides you an opportunity to advertise your business in a number of methods. The methods are sub-divided in the following categories:
Sponsored Search: Display your ad prominently in leading search engines such as Yahoo!, MSN, Altavista, CNN and Infospace
Product Submit: Get your product listed in Yahoo! Shopping and Yahoo! Buyers Guide and be found by millions of users
Travel Submit: Get your travel product or service listed in Travel Deals marketplace or Travel Deals listings and allow easy access of information to potential travelers