What is SEO and why is it so important?
SEO is an abbreviation for search engine optimization. It describes the process of redesigning your website in a way that it will appear higher in search engine rankings. Once a website has been optimized, it can bring much greater success to the site and the business.
You can't assume that a beautiful eye catching website will be automatically picked up by a SE (search engine). Your website can be pumped full of attractive graphics whether it be video content, photo content or audio files. However, they are useless as the world's most important web 'spiders' will probably just see straight past it all!