Online marketing, is not the easiest thing to learn, especially if you are not familiar with the terms that are used and you know nothing about online marketing, other than the strategies of the old school.
Some marketing strategies that has been around for awhile, but might be new to you, are as follows: SEO, (search engine optimization) when I decided to put a halt to all the marketing madness and develop a business from the ground up and throw all the old school marketing out the window, it became abundantly clear to me, that I had a lot to learn.