This is the second of a series of three articles where we discuss and review some basic search engine optimization tips that can be used by any webmaster out there to try and get better ranking and positions on the search engines. This time we will talk about the juice that makes the internet flow, links. So much has been said about links, there are many different opinions and views on links, and so much effort is invested daily in links that just addressing this issue makes one shiver in fear.