Not CONSISTENTLY marketing to your prospective and existing customers is bad. Why? It has to do with what we call "The Buying Spectrum". Think of a grove of orange trees. Once the oranges are in season they begin to ripen. Now it's time to pick the ripe ones. Yet do you think that all of the oranges on all of the trees ripen all at the same time? Of course not.

So you go through picking only the ripe ones and leaving the green unripened oranges still on the tree. Now that you've gotten all of the ripened oranges you leave the orange grove never to return right? Wrong! Yet this is exactly what many businesses do.

Simply put most businesses run some ads, have people calling in for more information yet only focus their attention on the people who are actually ready to buy right now. They completely discard the other people who called in yet didn't buy. Understand that these people will buy what you sell at some time. It just isn't right now. It may be 3 weeks from now, 6 months from now or 2 years from now. So how do you get their business as well?

Think again of the orange grove. Instead of picking only the ripened oranges and leaving the grove never to return, think of nurturing the grove. You consistently water it, fertilize it and weed it. And as each and every orange ripens you pick each and every one. Your prospects are no different. You must nurture them along the sales (buying) cycle as you'd nurture the orange grove. You consistently market to them, educating them about your product or service and how they benefit by doing business with you.

Then as they are ready to buy 2 months from now, 6 months from now or even 2 years from now, you "pick" them all! Realistically, you may not get them all yet you'll definitely get the majority of them. By adopting this approach, you'll wind up with the lion's share of the market.

From The Minds Of Wharton Wharton Business Foundation www.WhartonBusinessFoundation.com (888)4-WHARTON ext. 17 info@whartonbusinessfoundation.com Get Appointment Setters, Virtual Assistants, Telemarketers, Search Engine Marketing Specialists and more as low as $299 per month! Get Top Rankings in The Major Search Engines AND convert the increased traffic to your site into paying customers! Wharton Business Foundation is one of the foremost respected consulting firms helping business owners grow their business and their income to the next level. With clients spanning across the nation as well as around the globe, our name has become synonymous with cutting edge expertise and timely intelligence. Though many of our clients know us for our business building experience, marketing, internet marketing and sales training expertise, we are quickly becoming known as the Premier Outsourcing Firm in the continental United States.

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If you are at all interested in getting more people to see whatever it is you're putting on the net, you have to know about Keywords and how they work. If you've spent time in the blogosphere you are probably amazed by the number of people there are out there who complain about not being able to make money on the net or not getting their stuff higher on hit lists. But if you read between the lines of what they are saying it becomes obvious they don't have any understanding of keywords at all. There is a new field of study out there — search engine optimization (SEO) — focused on techniques that will yield effective placement on hit lists. In earlier times Webmasters figured out that by loading up a webpage with Keywords they could force a higher placement but the Search Engines like Google and Yahoo caught on and are now constantly changing the technology they use to produce their hit lists to minimize cramming and take other things into account. But Keywords remain as a major driving force behind internet profit.

What is a Keyword?

A “Keyword” can be broadly defined as whatever an Internet user enters into a Search Engine to get a result. As such, a “Keyword” can actually be a phrase and using phrases has become more common as the Internet has gained in popularity. Time was when entering “Dog Training” into a search engine would produce a manageable hit list, but no more. Users are getting more specific with their search terms. Today users are more likely to enter “training a German Shepherd to fetch” into the engine. Okay, you have an ecommerce site offering a variety of dog training products. How do you use Keyword Research to generate more traffic to your site? To get you in position to deal with that question, you first need to know a little about the laws of supply and demand as they relate to Internet Marketing.

Keywords: Supply and Demand

Internet Users provide the demand, Internet Websites provide the supply. A “hot” keyword — and remember this can be a phrase — is one for which there are more requests from users than there are sites that contain the keyword. To make it simple, you can come up with a great keyword but if it's already appearing in thousands and thousands of sites, the competition for the demand from users can make the keyword almost useless. Finding keywords with high demand — lots of users entering the keyword — and low supply — not that many websites containing the keyword — will give you maximum impact.

Getting Started with Keyword Research

Given the size and complexity of the Internet world today it is simply not realistic to think you're going to be able to do much of anything here without help. So where do you go? Enter “Keyword Research” into your favorite search engine and dig through the hits. You're looking for software programs that do Keyword Research for you. There are free versions out there, but, as with most things in life, you get what you pay for. The major problem with most free versions is they do not give you any supply information. WordTracker is a popular Keyword Research program and its free version will give you up to 100 of the most frequently used keywords for a given category, but nothing about supply. And remember, the best keyword in the world may not help if too many Websites already use it.

There are some experts out there who will tell you to start using Google Adware's Keyword Tool as a starting point. This is good advice since Google has more than 70% of the Internet Search Market, but this tool does not give supply information. Use it as a vehicle to get you into the game, but ultimately you should think about exploring the paid versions of Keyword Research software that will provide both demand and supply information. Good luck in your Keyword Research!

About the Author: For information on keyword research, contact an internet marketing specialist at Wolf21.com

Brian G. Johnson has created a new product called Commission Ritual. Bursting into operation in late July 2008, it rapidly became one of the top sellers listed on Click Bank. Commission Ritual can it live up to all the hype and can Brian G. Johnson really deliver with this product or is this just another course containing rehashed information on internet marketing? This review will cover all this questions and more on Commission Ritual.

Building around niche websites, promoting the business to increase its Google rankings, and then convincing visitors to become buyers is what Commission Ritual is based upon. Ninety high quality videos all accompanied and backed up with pdf notes make up the content of this course. Brian G. Johnson consistently demonstrates his "ritual", throughout the course, which he follows to create each of the sites he has developed.

The Commission Ritual course begins with Brian, himself, giving more introductory detail about his personal background and the methods which have helped make him money online. There is a strong chance that you may have never heard the name of Brian G. Johnson since he has been officially working away from the spotlight on his internet marketing empire for the last several years. In learning from him while watching his videos however, you will discover that he is a guy who knows what he is doing.

In Commission Ritual, Brian will explain in great detail the techniques he has used to find profitable niches and how he has extracted the most high value keywords within that niche. Some of the techniques which Brian Johnson has used for beginning his keyword research are quite novel indeed and seeing him working is quite an eye opener.

The second most important chapter in the course outlines exactly the way Brian G Johnson has chosen to set up his websites in order to do well in Google's rankings. WordPress is an extremely useful tool as Brian shows us in which he creates "Google friendly" websites. Some exclusive WordPress templates are included in the Commission Ritual course that makes obtaining high rankings even easier to achieve.

The methods explained in Commission Ritual can be used on a wide range of functions – in fact almost any product or idea could be sold on the internet using Brian Johnson's methods. He discusses information on seasonal niches such as Halloween in detail, and includes such things as selling physical products and "electronic" (Click Bank style) type products.

The actual strength of Commission Ritual is that Brian Johnson is a search engine optimization or SEO genius. Brian is acquainted with how to rise to the top of Google quickly, and in how to consistently remain there. A real selling point for Commission Ritual will be in the fact that one can be able to learn Brian's SEO methods as Brian really is the best in the business.

Commission Ritual also includes the offer of personalized support through what is called Brian's Inner Circle. This Inner Circle includes a high quality forum, sponsored webinars twice per month, and even special reports that will update members on current top niches and present market trends.

After the end of our study, we found Commission Ritual to be an extremely high quality product and one to be recommended. Each of Brian's most protected SEO secrets are exposed and explained as are each of his ways of approaching making money and his strategies to do so. We have found that they really do work – and not to be considered a get rich quick strategy. Try out his ideas in Commission Ritual and you will find that if you apply the techniques for a few weeks, you will definitely be making money online.

Raymond Clarksen has been involved with internet marketing for over 10 years. Read Raymond's Commission Ritual Review and find out more about IM legend Brian G Johnson today.

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