If you are at all interested in getting more people to see whatever it is you're putting on the net, you have to know about Keywords and how they work. If you've spent time in the blogosphere you are probably amazed by the number of people there are out there who complain about not being able to make money on the net or not getting their stuff higher on hit lists. But if you read between the lines of what they are saying it becomes obvious they don't have any understanding of keywords at all. There is a new field of study out there — search engine optimization (SEO) — focused on techniques that will yield effective placement on hit lists. In earlier times Webmasters figured out that by loading up a webpage with Keywords they could force a higher placement but the Search Engines like Google and Yahoo caught on and are now constantly changing the technology they use to produce their hit lists to minimize cramming and take other things into account. But Keywords remain as a major driving force behind internet profit.