We all know how linking is one of the top factors in SEO (search engine optimization) and that contextual anchor text from an authority site is probably the best link you can get. A popular method of creating backlinks to your website to improve your search engine ranking and drive more visitors to your website is to use articles. Article marketing is a great way to provide search engines with what they want which is the content and at the same time, linking back to your website to improve its ranking. Now you are wondering how you can drive targeted traffic using articles.
Are you unsure about what to write? When dealing with general topics, there are rarely any new ideas, just old ideas rewritten time and time again. Try Google Suggest, or Google's Keyword Suggestion Tool. Also, check the news, press releases, Blogs, Google Alerts, even your competitors' sites for hot topics. Remember that there is always something to write about. When all else fails, surf YouTube or other video sites to see what the most watched topics are. Consider the following tips.
It is said that the best writers spend the same amount of time on the headline as they do on the actual article. When writing content, be sure to spend quality time on the headline. Good headlines are also known as "scanner stoppers." This will capture the reader's attention so they will begin to read your article. The actual content area is graded at a higher level than the content contained in the gutters. Remember that when optimizing your pages. Naturally incorporate your main keyword phrase in the first 25 words of the page. The closer the keyword is to the top of the page the keyword is the better. This is not solely for the search engines, but to register in the reader's mind what the article is all about. Content Tagging on the other hand, refers to bolding or italicizing your keywords in the content. Be careful with the overuse of this method. Most "spammy" sites do this and it has a reduced effect. However, it can be beneficial if used correctly and in moderation. This also applies to heading tags. Make sure your article contains the keywords (or keyword phrases) that you have researched. Then, write up a resource box and link back to your website via a keyword phrase in the resource box at the end of your website in which you can link back to your website. This is the place where you can link to your site and build a number of backlinks easily. Don't forget that people will actually read your content, so check for proper grammar, spelling errors, sentence structure and style.
As you can see, the basic process of article marketing is simple. Write irresistibly and tie your content together with anecdotes, statistics, humor, charts, quotes, even the horrors of what not to do. Doing so will keep them reading to get to that next tasty bit. Submitting your articles to content sites gets you those links which is something we all want, right? So, all you need to do is write a few articles related to your website's content and submit it to article directories. You can either write the article yourself or get a paid writer to do it for you if you don't have much time to do such stuff. Now you can see web traffic coming to your site and watch your search engine rankings grow just by using article marketing and article submission.
Terry Wygal is a Real Estate Investing Expert, Internet Marketer, and SEO Expert. In recent years Terry has taken to training on How to Drive Traffic to your Website. He has free course on SEO Traffic Tricks that shows you step-by-step on how to increase visitors to your site.