Virtual-Environments

Web site promotion in Canada is different from website promotion in the US. Not only do you have to have a website optimized for the main keywords worldwide, but you also have to be able to show up when a searcher looks for "Canadian Sites Only" on the search engine or directory.

Many Canadian websites do not show up as being in Canada! Just putting your address on your site is not enough. The website optimization process must take into account how a search engine decides where your website is and what it is about automatically.  Read more...

Search Engine Marketing at the keyword level but optimize at the campaign level.

Search Engine Marketing, or SEM, is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine result pages (SERPs). According to the Search Engine Marketing Professionals Organization, SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion. Other sources, including the New York Times, define SEM as the practice of buying paid search listings with the goal of obtaining better free search listings.  Read more...

The basics of search engine marketing, including search engine optimization (SEO) and pay-per-click advertising (PPC), from an expert in B2B search engine marketing.  Read more...

Internet marketing has rapidly grown over the years. Businesses big and small are trying to reap the benefits that an online presence offers. And an online presence for an existing business, regardless of what it may be, does often mean increased return on investment. And given increasing competition, with everyone having logged on, in a manner of speaking, just having a website is not enough.

Also known as e-commerce, internet marketing covers everything from information management to sales. Specialized areas such as public relations and customer service and many others have also joined into this complex world. Along with the common business models (business-to-business and business-to-consumer) a third peer-to-peer has manifested in the internet marketing arena where individuals exchange goods with each other.  Read more...