Archive for November, 2009

Nov
25

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Not CONSISTENTLY marketing to your prospective and existing customers is bad. Why? It has to do with what we call "The Buying Spectrum". Think of a grove of orange trees. Once the oranges are in season they begin to ripen. Now it's time to pick the ripe ones. Yet do you think that all of the oranges on all of the trees ripen all at the same time? Of course not.

So you go through picking only the ripe ones and leaving the green unripened oranges still on the tree. Now that you've gotten all of the ripened oranges you leave the orange grove never to return right? Wrong! Yet this is exactly what many businesses do.

Simply put most businesses run some ads, have people calling in for more information yet only focus their attention on the people who are actually ready to buy right now. They completely discard the other people who called in yet didn't buy. Understand that these people will buy what you sell at some time. It just isn't right now. It may be 3 weeks from now, 6 months from now or 2 years from now. So how do you get their business as well?

Think again of the orange grove. Instead of picking only the ripened oranges and leaving the grove never to return, think of nurturing the grove. You consistently water it, fertilize it and weed it. And as each and every orange ripens you pick each and every one. Your prospects are no different. You must nurture them along the sales (buying) cycle as you'd nurture the orange grove. You consistently market to them, educating them about your product or service and how they benefit by doing business with you.

Then as they are ready to buy 2 months from now, 6 months from now or even 2 years from now, you "pick" them all! Realistically, you may not get them all yet you'll definitely get the majority of them. By adopting this approach, you'll wind up with the lion's share of the market.

From The Minds Of Wharton Wharton Business Foundation www.WhartonBusinessFoundation.com (888)4-WHARTON ext. 17 info@whartonbusinessfoundation.com Get Appointment Setters, Virtual Assistants, Telemarketers, Search Engine Marketing Specialists and more as low as $299 per month! Get Top Rankings in The Major Search Engines AND convert the increased traffic to your site into paying customers! Wharton Business Foundation is one of the foremost respected consulting firms helping business owners grow their business and their income to the next level. With clients spanning across the nation as well as around the globe, our name has become synonymous with cutting edge expertise and timely intelligence. Though many of our clients know us for our business building experience, marketing, internet marketing and sales training expertise, we are quickly becoming known as the Premier Outsourcing Firm in the continental United States.

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What Exactly Is PPC Domination?

PPC Domination is a pay-per-click (PPC) advertising training course for home business owners presented by Jim Yaghi. Jim is the manager of Mike Dillard's PPC campaigns in the Magnetic Sponsoring community. Jim presents the course with a series of video tutorials and are easily accessed with an internet connection. PPC Domination was designed to show network marketers EXACTLY how to implement the PPC advertising strategy to generate endless targeted leads, sponsor more reps and create a positive cash flow for the leads generated.

What Is Included In PPC Domination

Here is some actual meat of what is contained in this course ( not just a sneak

1. Exclusive access to Jim Yaghi's personal blog.

2. 3 private calls between Mike Dillard, Jim Yaghi and Matt Crystal where they discuss some very valuable information in regards to PPC.

3. Landing Page Generator Resource – Aids you with creating high converting landing pages that are crucial if you intend to use this marketing strategy.

4. A mind map that helps you to identify your target market and solve your searcher's problem.

5. 12 Video Tuotorials

1. Video 1 – Introduction To The Sales Funnel
2. Video 2 – The Perfect Prospect
3. Video 3 – Domain Name Registration
4. Video 4 – Landing Page Tips And Tools
5. Video 5 – PPC Introduction
6. Video 6 – Setting Up Your Adwords Account
7. Video 7 – A Tour Of The Adwords Interface
8. Video 8 – Matching Keywords To Search Strings
9. Video 9 – The 3 Minute Work Day And Split Testing
10. Video 10 – Writing Effective Ads
11. Video 11- Keyword Reconnaissance
12. Video 12- Researching Keywords

6. Conclusion from Jim – Jim recaps what you learned in the video tutorials and wishes you luck with building high converting PPC campaigns.

7. Additional Resources – More tools and resources that help you with keyword selections, prospecting psychology and how to create a sales funnel.

Why In The World Would You Need This Course?

Whether you build off or online you need leads. There are specific online marketing techniques that are more effective than others. Using Google Adwords properly can be one of the fastest ways to grow your business on the internet. From what Jim teaches in this course you will learn how to not only generate an unlimited number of leads per day, but also how to have a positive cost per lead. This means when everything is said and done and you look at cashflow compared to what you spend on your advertising through PPC, you can literally earn money from the leads you generate. This course is especially helpful if you don't have time to spend on learning search engine optimization (SEO), which has a fairly high learning curve if you are brand new to online marketing.

Some Final Thoughts On The Course

Would I recommend this course? Yes, but only on one condition. This is only if you have money available for an advertising budget. Stick to free marketing strategies if you don't. However, if you can swing extra money towards advertising, learn this skill of PPC advertising through this course and you will be able to generate 50+ leads per day for your business. If you follow exactly what Jim says you can do this with a positive cost per lead. Please do not blindly toss your money at Google because you didn't know how to use this advertising tool. Out of all of the other PPC training courses available for home business owners this one ranks number one in my book. This can be easily realized just by the high professinalism and knowledge of Jim Yaghi. A great course because of a great marketer.

Joey Fratantoni is an expert attraction marketer and has written the PPC Domination review so more online business owners would know what exactly is contained in this course. Click here to learn more about this course and get a 1-hour free training video from Mike Dillard.

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Google is by and far considered to be the most popular and effective web search engine online. In recent years the popularity of Google has increased time and time again. They have increased because they are one of the easiest to use search engines available and are not covered from top to bottom in gimmicks and rough coding like competing search engines such as Yahoo!. Additionally, they provide more efficient ways for companies and websites to market and promote their websites than all other search engines combined.

1- Use Google Adsense To Promote Your Medical Business

One major way that you can promote your website and medical business on Google is through their unique and competitive Adsense online marketing program. Google Adsense allows you to advertise your website on hundreds of thousands of websites based on targeted keywords of your choosing. For example, let's say that you own a medical business that sells medical supplies'. When you join Google Adsense to promote your company you can have your advertisements appear on websites that feature the keywords: medical supplies. This means that your own websites advertisements will appear on other websites that contain information about the keywords you are searching for. Chances are that a person who goes to a website that has an article about medical supplies will see your company's advertisement and will visit your website.

This type of medical advertising is very popular and has a proven reputation of producing results. These results will drive traffic to your website where visitors can check out your medical solutions. This could in turn produce profits if visitors to your website purchase supplies or services that you may be offering.

2- Enhance Your Website With SEO In Order To Rank Higher On Google

The best way you can promote your medical business on Google is through medical SEO on your own website. SEO is short for search engine optimization. However, your website will only be SEO friendly if it contains written content that include effective keywords such as medical supplies'. If these words are repeated 3 to 5 times per 500 words on your website, your websites ranking will raise anytime a person runs a search for those terms on Google's search engine.

In fact, every week Google will send data collectors to your website in the form of robots' and spiders' to search the content on your website. They will take notice of the keywords on your website and will send that information back to the Google search engine. Additionally, they will search the Internet to determine if your website is linked to from other websites and articles found on the World Wide Web. If Google does determine that other websites are linking to you on their own accord, your website will once again rank higher in Google's search engine results.

3- Use Paid Advertisements To Enhance Your Website On Google

Apart from Google's Adsense program, Google also allows medical companies to purchase advertisements on their search result pages. These advertisements appear whether or not your website is in the top 10 listing for a particular search such as: medical supplies. This means that you can be sure that your websites advertisement always appears when crucial search terms are entered into the Google search engine.

It should also be noted that Google charges much less than their major competitors for advertising. In fact, Google is considered to be on of the most affordable and reliable search engine companies on the World Wide Web. They have a reputation of working with small and large businesses rather than working against them. Additionally, the Google customer service team is very easy to work with and has received multiple awards for satisfaction and fair treatment. If you truly want to promote your medical business you should invest some time and research into determining how Google can work for you.

About the Author: Seomul Evans is a SEO for a leading SEO Medical Company who also writes for:

Each and every year more and more people turn to Google in order to promote their medical practice. This is due to the fact that Google has a strong reputation for offering unique and affordable methods of promotion for their users. Additionally, more and more people turn to promote their medical practice on Google due to the fact that Google is the number one used search engine available on the World Wide Web. Therefore, it is a no brainer for a medical practice to consider Google when it comes to their online marketing strategy.

1- Use Effective SEO To Promote Your Website On Google

First and foremost, you can promote your website on Google by getting your website to appear higher in Google's search engine results. When it comes to your medical practice you will need to create a website that is SEO friendly. SEO is also known as search engine optimization. All medical practice websites needs to pay strict attention to and ensure that their website features medical SEO. Medical websites without SEO friendly content will not rank high in Google's search engine. Therefore, you must go out of your way to obtain a freelance writer or marketing firm that can ensure the SEO success of your website.

2- Purchase Ad Space On Google Pages To Promote Your Website

Apart from creating a SEO friendly website, you will need to seek out other methods of medical advertising for your medical practice. The good news is that Google offers a variety of methods for you to choose from when it comes to promoting your medical practice on Google. First off, you can purchase ad space on search engine result pages. This means that you can select specific keywords that visitors may place into Google's search engine that resemble or are related to your medical practice. You can purchase ad space so that each time these words are entered your advertisement will appear on the results page.

3- Use Google Adsense To Further Promote Your Website On Google

Additionally, you can take medical marketing to the next level by turning to the Google Adsense program for all of your small business marketing needs. With Google Adsense you simply provide Google with keywords that relate to your medical business. They will then search the World Wide Web and will place advertisements for your medical practice on websites that feature your selected keywords and that also use the Google Adsense program. This will allow people to find your website when they are on other websites that are related to or cover information that is related to the services that you offer.

You can now put customers and potential new patients into contact with your medical services by simply advertising with Google. Medical physicians who have advertised with and promoted their medical practices with Google, have reported an increase in business up to and exceeding 35% during the first year of use. This is why 75% of all medical websites will use Google as their main source for advertising and promotion when it comes to their medical solutions strategy.

There is no denying the power and possibilities that are available to a medical practice if they take web marketing seriously. For the first time in history, medical practices now have the ability to target potential clients who are actually looking for information about their services. Right now there are hundreds of thousands of people searching for a new medical practice to call home. These people are using the World Wide Web to find that doctor. However, if your medical practice has failed to properly market your company online, you will never gain these peoples business. Promoting your medical practice with Google is not only easy and effective but it is also very affordable. For pennies on the dollar you can advertise your medical practice and obtain fame and business by simply advertising with Google.

About the Author: Seomul Evans is a SEO for a leading SEO Medical Company who also writes for:

All top medical websites in the world turn to Google when it comes to the promotion of their websites. This is due to the fact that Google is the worlds most trusted and turned to search engine! Over 85% of all web-users use Google as their main search engine. These numbers alone are enough of a driving force to drive medical websites to Google when it comes to their online marketing campaign. Instead of turning to a search engine that does not have such an effective reputation, you should jump straight to a search engine that has a strong reputation and that has been proven at assisting medical websites with small business marketing for years.

1- Create A SEO Friendly Website To Promote Your Medical Website

You can promote your medical business on Google by first establishing a strong web presence. If you have already established a website you will need to ensure that your website features search engine optimization. Without proper medical SEO and content rich keywording on your website, your medical website will not be SEO friendly. This will result in your website not ranking high on Google's search engine results. One of the easiest methods of promoting your website on Google is to have your website listed in the top 10 search rankings whenever keywords' related to your medical website are searched by web users. However, if the medical website design for your online medical business does not feature SEO friendly coding and content, you will never produce the visitors and customers that you desire.

Medical advertising is very simple and can be executed in numerous manners with Google. Apart from having your company appear higher in Google's search engine results, medical physicians also have the ability to advertise directly with Google. In fact, Google offers more forms of advertising than all other search engines combined. Additionally, Google is one of the most if not the most affordable companies that you can turn to when it comes to online marketing and advertising.

2- Buy Advertising Space On Google To Promote Your Medical Website

You can advertise your medical services and medical solutions through Google in two main ways. First and foremost, you can buy direct advertisements with Google. These are advertisements which you pay to have appear on the pages of Google. This ensures that your advertisements are appearing on webpages that match the content and services that your medical website offers. Many small medical websites have quickly gained fame and have produced exceptional amounts of income during the very first month of advertising like this with Google.

3- Use Google Adsense To Promote Your Medical Website
All medical companies must consider this form of web marketing when it comes to the medical marketing of their online business. Additionally, you can join the Google Adsense program, wherein you pay for your advertisements to appear on other websites based on keywords and search phrases' that you choose. These advertisements will then appear on other websites that feature these keywords' and search phrases that you have selected. This will allow your website web presence to become more apparent and to be found by more visitors on the World Wide Web.

Investing in promotion on Google for your medical website will be one of the smartest decisions that you ever make. You will get your company noticed and will be able to produce more revenue based on the new web traffic that you will generate over time. Additionally, this variety of advertising is very simple to get involved with and is also very affordable. For about half of what you spend today on in print advertisements, you can increase your medical website traffic by 35% or more! Therefore, you can't deny the need for promotion of your medical website on Google.

About the Author: Seomul Evans is a SEO for a leading SEO Medical Company

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